Marketing of Chanachur

Tea Industry of Bangladesh Bangladesh is a small tea leaftime fliptime producing boorish with 3% of the words tea production. Tea is agro based, labor motivator and export oriented sector and plays an important role in the matter economy with export earnings, trade balance and employment generation. Our tea industry dates back to 1857 when the first tea garden was established at Malnicherra in Sylhet. To day we have 163 tea gardens. The annually production of tea 60 million Kg of made tea and hope to increment our production to 90 million Kg in the next 15 years. Basic Facts of Bangladesh Tea Industry 1.No of tea lands 163 2. No of tea factories 114 3. nitty-gritty allocated bea 113863. 62 hectare 4. Total area under tea 48610. 16 hectare Characteristics of Bangladeshi Tea Our tea grown on the lush ballpark slopes of Surma and Halda Vallyes are fame for the side by side(p) a. Appearance Clearness b. Color Bright c. pot liquor Pungent i. e. strong but not bitter d. Fl avor It has smacking of Assam tea Quality of our tea has the character of brightness with strength smartness and takes little time in brewing. Manufacture of Tea After plucking immature leaf are transported to the factory for manufacture.The process of manufacturing comprises following stages- 1. Withering i. e. moisture removal of about 10-15 (65-70% wither) from leaf and bring some chemical for optimum quality development. 2. Fermentation i. e. oxidation process when tea catechins i. e. polyphonols are card-playing to desirable biochemical constituents named Theoflavin (TF) and Thearubigin (TR). 3. Drying i. e. moisture removal form oxidized leaf to 2-3% at dryer mouth level. 4. Sorting i. e. grading of made tea according to particles sizes and are given a grade name e. g.FP, FBOP, BOP, GBOP, OF, FOF, PD, RD, D, CD (10 Primary Grades of CTC) while manufacturing tea in Bangladesh, bright liquor with ample strength and aroma, pungency and ISO 3720 are ensured. Types of Tea B angladesh is manufacturing tea in the following two types a. CTC 99% b. Green Tea 1% The processed teas are after grading as per size and make are jammed in airtight gunny bag or tea boob and sent our Bonded Warehouse in Chittagong for shipment. Types/ grades of different tea are as under- CATEGORY GRADES BROKENS FP (Flowery Pekoe) FBOP (Flowery Broken orange tree Pekoe) BOP (Broken Orange Pekoe) GBOP (Golden Broken Orange Pekoe) FANNINGS OF (Orange Fanning) FOF (Flowery Orange Fanning) DUST PD (Pekoe Dust) RD (Red Dust) D (Dust) CD (Churamani Dust) Marketing form Marketing system of Bangladesh tea is defined as the process of change of manufactured tea in bulk or packed from tea state to the buyers at Chittagong Auction or at the estates levels from where teas are exchange with the permission of Bangladesh Tea Board either directly to overseas buyers or intimate traders. Tea Auction is held every Thursday at Chittagong. . forthwith negotiation sale Tea can be exporte d to foreign buyers through direct negotiation between the buyers and traders. 2. Ex Garden sale In which case sales by the individual producers directly from the estate to the internal buyers ( wholesalers & Retailers) take place. Marketing Channels of Tea Tea estate Tea auction Packet tea manufacturer Bidders Exporters Blenders Distribution irrelevant buyers Wholesale Wholesalers Retailers Retailers Internal Market Internal market deals with the wholesale and sell business of tea for internal consumption of the country.In this case both wholesale and retail trade license is to be obtained from Bangladesh Tea Board on with Bidder ship license to participate in tea auction. The Tea Traders necktie under the guidance of Bangladesh Tea Board arranges auction. All these licenses are renewable yearly. 2. 1 Industry Frame The tea industry of Bangladesh consist the get along production by using the 163 tea gardens. The annually production of tea 60 million Kg of made tea and hope to plus our production to 90 million Kg in the next 15 years. the industry frame of tea is considered of national, multination and local companies.