Lifestyle Segmentation

Cryptographic segmentation Consumer Attitudes Behaviors Perceptions Interests Reasoning Pricing, Location of dealers, advertising each(prenominal) suggests that the car buying experience can be divided into demographics of life-style segmentation of the area. Jaguar, Lexus, Mercedes and BMW dealers tend to be located in areas where people tutorship what they push back and grok the nicer the car shows status. I live In mood Falls. We make snow and they put rocks down when It snows.I micturate en both Mercedes since have lived here 7 years. community dont hold status In cars the way they do In Orange County. This Is a cow town. People use trucks. They haul things, they tow things. They hit deer in the road. When they have the dealer showcase at the Fairgrounds all of the nice diesel trucks are right up front, all shiny and polished. If you dont drive a truck, you drive some sort of much economical family car, whether it be a minivan, or a sedan, or SUB. The billboards here in town all have Trucks or Subs on them.You go to our park lot at hold up and almost half re trucks. There are no extravagance car dealers here in town. We have Ford, Honda, Toyota, Suburb, Jeep and Dodge. The trucks are truly nice though and change surface have the newest features. You go to a parking lot In southern California, and you find a myriad of sedans. They even hold opening parties at the Mercedes Benz dealers to showcase the newest cars. People spend more time in traffic in Southern California than they do here in Climate Falls. They want a cushy sumptuousness car that they can spend that time. The parking spaces are smaller.They are more people, less room for big huge trucks. People in Southern California are also more concerned with their smells and how other perceive each other. Their nice vehicle is a status symbol. (If you dont believe that, look at all the tanned skinny people at the beaches and furcate me they arent into looks) Where I grew up in Southern C alifornia, we had all the luxury dealers indoors 15 miles. And the billboards? Those showed the latest and greatest luxury car. Even the less big-ticket(prenominal) cars such as the Haunted have modeled their cars to look similar luxuryThis segmentation model has been successful for each group. I would Like to evidence having a car is not a necessity, but in todays origination it is in most places. People who and find a vehicle that go out fit their lifestyle. Segmenting in this manner allows them to choose which cars to grocery in that area. I would market a Jaguar in Climate Falls, and I wouldnt market an 850 with a huge cow guard and diesel engine in Southern California. This allows them to also make sure their inventory backs the demand in the area.