Online book retailing

1. Introduction: In the past few years, the world truism oodles of changes in on get retailing. In this B2C e-commerce model, the conspiracy of screen-to-client interfaces, network effects, real-time free-enterprise(a) responses, and one-to-one customization leads to value increases for both the customer and the firm. In general, much and much customers can use online bear with confidence, while much and more(prenominal) companies recognized that online retailing is no longer an preference but a business requirement. The join States is by out-of-the-way(prenominal) the global leader in the B2C e-commerce arna. Up to now, books are static the top-selling products online. So we will cypher at U.S. online bookselling securities industry, in particular, the study two players -Amazon.com and Barnes & deoxyadenosine monophosphate; Noble. In this market, the major two companies fleck with each other, and their competition is generally regarded as the classic opponent of a pure dot-com versus the brick-and-mortar. Under the intensive competition, the market is beginning to mature, but still there are round areas in which the companies can compete to attract more consumers to obtain online. 2. Retail B2C in the United States: As online retailing kit and caboodle more astray accepted, the demographic profile of the online shopper is beginning to look more equivalent that of a typical on-land consumer. Historically, the typical online shopper has been male, well-educated, more affluent than most, and technologically savvy. But all this is beginning to change. without delay women represent to the highest degree 60% of online shoppers in the U.S. (Chart 1) At the same time, the average yearly household income of online spenders has dropped. Average level is more in line with that of a middle-class consumer. Chart 1: Demographics of online buyers Source: Global online retailing: an Ernst & Young circumscribed report (2001) While man y U.S. consumers have become progressively ! comfortable shopping the Web, there... If you want to get a mount essay, order it on our website: OrderCustomPaper.com

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